Bad Design Kills
Saturday, March 1st, 2008 | No CommentsPaul Rand on bad design:
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
[Via: DesignByFire]
The effectiveness of a good logo depends on:
a. distinctiveness
b. visibility
c. useability
d. memorability
e. universality
f. durability
g. timelessness
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