Awesome Mustache

Paul Rand on bad design:

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

[Via: DesignByFire]

The effectiveness of a good logo depends on:

a. distinctiveness
b. visibility
c. useability
d. memorability
e. universality
f. durability
g. timelessness

Most of us believe that the subject matter of a logo depends on the kind of business or service involved. Who is the audience? How is it marketed? What is the media? These are some of the considerations. An animal might suit one category, at the same time that it would be an anathema in another. Numerals are possible candidates: 747, 7-Up, 7-11, and so are letters, which are not only possible but most common. However, the subject matter of a logo is of relatively little importance; nor, it seems, does appropriateness always play a significant role. This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship, between a symbol and what is symbolized, is very often impossible to achieve and, under certain conditions, may even be objectionable. Ultimately, the only thing mandatory, it seems, is that a logo be attractive, reproducible in one color and in exceedingly small sizes.

[Via: Paul-Rand.com]

Steve Jobs on Working with Paul Rand...

[Thanks, Adam!]

 Share Awesomeness By Email

Filed under awesome quotage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.